Companies like Mc Donald’s, Wal-Mart, Shell and many others know the importance of Branding. It is your Global ID that is either memorable or forgotten depending on how effectively it is implemented. It needs to stand out from EVERYONE else.
What is Branding and How Important is it to Your Marketing Strategy?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include: Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
Personal Branding vs. Corporate Branding: What’s the Difference? When most people think of a brand, they think of a corporation with a logo, tagline, and voice that effectively sums up the identity they want to portray to their target audience. It’s less common that an individual creates a color coordinated, public-facing identity in an effort to win clients and coworkers, but when you reduce the intentions of branding down to their most basic components, it’s evident that individuals can benefit from branding as much as larger corporations. Let’s take a look at the goals of a typical brand: Gaining awareness through high visibility to increase potential customers Building customer trust with consistent interactions to build relationships with customers Earning loyalty by demonstrating authority or value to retain customer relationships In effect, the goal is to showcase an identity, or personality, that is visible, consistent, and valuable to your customers or your audience. You don’t need to be incorporated or have a logo to accomplish this; all you really need is a medium through which to showcase your value and gradually build a loyal audience. There are some advantages to corporate branding. You become less personally vulnerable in the event of a public relations disaster, and you retain a greater degree of privacy, but the fundamental basis for each type of branding is equal.